Food Influencer Marketing Agency
Metapic runs end-to-end
food
influencer marketing — from creator selection and outreach to content creation and distribution.
Trusted by the world's leading brands
Built For Food Brands
The kind of
food
content that actually sells — made by creators your customers already follow.
Creators who move product
We match your brand with vetted
food
creators whose audiences actually buy — briefed on clear sales goals, not just reach.
Content that converts
Authentic, product-led content beats polished studio ads in
food
— and we track every click through to sales.
Why the world’s best
food
brands trust Metapic
European Excellence
Across Europe, our 8 local offices and 90+ experts back brands in every market.
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100% Transparency
Realtime dashboard and metrics broken down on creator and content level.
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Premium Creator Network
High brand value delivered through our vetted creator network, tailored to each market.
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Scalable Creator Marketing
Metapic brings over 10 years of expertise and 2,000+ influencer campaigns delivered for major European brands.
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Our Influencer Marketing Agency Services
Europe’s Largest Brand Selection
Discover top fashion, lifestyle, beauty, electronics, home & living brands, all in one place
Performance-Based Payouts and Product Gifting
The better you perform, the higher your commission gets. Guaranteed
1:1 Campaign Support
You're never alone – a dedicated expert supports you throughout every campaign
All Major Social Platforms
Earn with Instagram, TikTok, YouTube, Snapchat & more – wherever you create
Smart Link-in-Bio
Boost clicks & track performance with your free creator landing page with zezam.io
Brand Cases
How advertisers & creators succeed with Metapic
Partner since 2017
Case details
The Asos partnership highlights the opportunity to exceed expectations simply by increasing the CPA rate, adding CPC traffic boosters + product gifting to the strategy, we could exceed expecations.
Category
Fast fashion
Markets
UK, SE, DE, PL
Case period
4 months
More details
Less detail
Category
Fast fashion
Markets
UK, SE, DE, PL
Case period
4 months
3,4%
Conversion Rate
250M clicks
Total Traffic
6.5
Return On Adspend
643
Unique creators
3,4%
Conversion Rate
250M clicks
Total Traffic
6.5
Return On Adspend
643
Unique creators
Partner since 2017
Case details
Arket, an H&M group portfolio brand showcased impact of their performance by increasing CPA, adding CPC + added pr activities to their creator strategy in 6 markets.
Category
Premium fashion
Markets
SE, NO,DE, FR, NL, GB
Case period
3 months
More details
Less detail
Category
Premium fashion
Markets
SE, NO,DE, FR, NL, GB
Case period
3 months
2%
Conversion Rate
750K clicks
Total Traffic
3.2
Return On Adspend
465
Unique creators
2%
Conversion Rate
750K clicks
Total Traffic
3.2
Return On Adspend
465
Unique creators
Partner since 2017
Case details
The Nordic Nest partnership highlights the opportunity to exceed expectations simply by increasing the CPA rate, adding CPC traffic boosters + product gifting to the strategy, we could exceed expecations.
Category
Home & interior
Markets
SE, NO, DE, NL, UK
Case period
6 months
More details
Less detail
Category
Home & interior
Markets
SE, NO, DE, NL, UK
Case period
6 months
4%
Conversion Rate
604K clicks
Total Traffic
5.9
Return On Adspend
371
Unique creators
4%
Conversion Rate
604K clicks
Total Traffic
5.9
Return On Adspend
371
Unique creators
Partner since 2017
Case details
Look Fantastic, the go to online beauty destination the UK launched a creator strategy with Metapic for peak Q4 with regular product gifting & traffic boosters.
Category
Beauty
Markets
UK, NL, DE
Case period
3 months
More details
Less detail
Category
Beauty
Markets
UK, NL, DE
Case period
3 months
3%
Conversion Rate
225K clicks
Total Traffic
3.5
Return On Adspend
256
Unique creators
3%
Conversion Rate
225K clicks
Total Traffic
3.5
Return On Adspend
256
Unique creators
Partner since 2017
Case details
Babyshop, one of the biggest kids & family retailers in the Nordics, has Metapic as chosen partner for their creator strategy in the Nordics. With clear goals and tailored brief set together with our expert creator team, we could lift the performance to new heights with CPC boosters + gifting in combination.
Category
Family
Markets
SE, NO
Case period
6 months
More details
Less detail
Category
Family
Markets
SE, NO
Case period
6 months
2%
Conversion Rate
581K clicks
Total Traffic
4.2
Return On Adspend
805
Unique creators
2%
Conversion Rate
581K clicks
Total Traffic
4.2
Return On Adspend
805
Unique creators
From Creators to Sales
01
02
03
04
Step 1 – Invite Creators
We invite carefully chosen creators to join the campaign, guided by our agreed goals.
Step 2 – Plan & Coordinate
Based on our expertise, we prepare a tailored campaign plan and manage all coordination with the creators.
Step 3 – Launch Content
Influencers post photos and videos, present selected products, and direct customers to your shop.
Step 4 – Analyse & Optimise
Metapic tracks performance, and your account manager ensures the campaign delivers its full potential.
FAQ
What would you like to know?
Key information for creators and brands working with Metapic.
How does Metapic run influencer marketing for food and FMCG brands?
Which food creators are in the network?
Does influencer marketing work for supermarket products?
How quickly can a food campaign launch?
Launch performance-driven campaigns with creators — fast, simple, and results-first.